2016 marks Negev Direct Marketing‘s 25th year in business!
David Rubin founded the company in 1991 in Milwaukee WI. and moved it here to Israel 12 years ago. I’ve “only” been on board since for just short of 12 years.
A huge shout out and thanks to all the businesses and people who’ve supported us and worked with us the last 25 years. We couldn’t have done it without you!
Terror attacks continue in Israel and Hatzola Gush Dan has been on call 24/7. Just yesterday (Monday), Hatzola Gush Dan was called to help after attacks in Rishon Le’Tzion and Netanya. See more details.
To save a life, Hatzola Gush Dan uses ambucycles to get to the scene in 1.5-3 minutes. During a rescue operation in the recent flash floods in Raanana, one of our ambucycles was destroyed.
Are you over the age 0f 50 and have a dream, an idea or the calling to be an entrepreneur? This course, offered by the Hebrew Free Loan Society with the support of UJA-Federation of New York is for you!
Individuals over the age of 50 have valuable professional experience and wisdom; yet statistics show that they are most at risk for long-term unemployment or underemployment. For some, the solution to the problem is to become a consultant in their field of expertise or start a business not directly related to their previous job.
The Hebrew Free Loan Society’s Encore Entrepreneurs Program provides individuals age 50 plus with the skills required to successfully launch a business as a path to long-term financial stability.
This comprehensive and highly-interactive course uses the Kauffman FastTrac® NewVenturetm Entrepreneurship Program, which positions people for success by helping them hone the skills needed to create, manage, and grow successful consulting and other businesses. The course provides guidance and support in a group-oriented environment. Program participants will:
- Align their business concept with real market opportunities
- Learn how to set realistic financial goals for their business
- Determine the unique features and benefits of their products/services
- Find their target market and clarify their competitive advantage
- Determine steps to profitability
- Identify potential sources of funding for their business
- Learn about social media and e-commerce marketing
- Find resources in their communities for ongoing business planning
Encore Entrepreneurs is taught by two skilled facilitators, both of whom are experienced entrepreneurs. Each session includes presentations from facilitators and break-out groups on exercises, assignments, and business plans. Expert guest speakers in business marketing, law, social media, and other areas offer insights into starting and managing a business.
The course runs for 12 consecutive Wednesdays. All classes meet at UJA-Federation of New York (130 East 59th Street in Manhattan) from 10 am to 2 pm, except for the initial introductory session, which meets for 1.5 hours.
The subsidized cost per person is $200 and includes FastTrac® New Venturetm entrepreneur manual, content supplement workbook, and access to an abundance of online tools and templates.
This course is offered by the Hebrew Free Loan Society with the support of UJA-Federation of New York.
You are eligible for Encore Entrepreneurs if you…
- Were born between 1945 and 1965
- Have a specific idea for a new business
- Have an economic need to plan for your financial future
- Can commit to attending all sessions and completing all assignments
- Are a resident of one of the five boroughs of New York City, Westchester, or Long Island (Nassau or Suffolk)
Beersheva has a plan and if it works it could be HUGE.
“According to the roadmap in the agreement, the new units will be available by 2019 and NIS 1.5 billion will be invested in infrastructure and public buildings across the city. Furthermore, the city will receive funding for a refurbishment of its central avenue and the old city as well as the construction of a stadium.”
“Prime Minister Benjamin Netanyahu also arrived at the ceremony. He said: “My vision is simple Beersheva as a city of half a million people within 12 years. We are making headway, step by step. This is the largest such agreement in this country’s history. It’s a big day for Beersheva, a big day for the Negev, and a big day for the State of Israel.””
Rent the L.A. Jewish Journal email list for an early Rosh Hashana marketing campaign for $80o! That’s $400 off the regular rate of $1,200!
As of this moment, the open dates include:
- · 8/24
- · 8/25
- · 8/27
- · 8/28
- · 8/31
- · Dimensions: maximum size 600 x 900 pixels
- · Specifications: JPG or TIFF file format
- · URL: Up to you
- · Creative Deadline: Three business days prior to start date
- · This offer is available until the space is filled
This offer is time sensitive and available until filled.
If interested email firstname.lastname@example.org or call Negev Direct Marketing at 646-201-4080.
Need to reach your target audience on the phone they’re around the most? This list gives you access to cell phones, the phone people carry with them for a good part of each day.
*Please check how the TCPA (Telephone Consumer Protection Act) regulations apply to or affect your client.
This month and next month only!
- Rent 70,000 emails from the Times of Israel email list through Negev Direct Marketing for $900/F – that’s 50% off the normal rate!
Contact Yoav Kaufman, VP of Digital Media via email email@example.com or call us at 646-201-4080 for details.
Guest Post by Jim Gilbert and some commentary by @yoavkaufman “Direct Mail’s Death Rumors are Greatly Exaggerated (but by whom?)”
I’ve been following Jim Gilbert of Gilbert Direct @gilbertdirect on Twitter for some time. His latest article caught my eye since it’s a question in the back of my mind and I think one that’s on many peoples radar.
The topic is direct mail and more specifically, the lifespan of direct mail.
Let’s be honest, direct mail is a dinosaur in the world of marketing and fundraising. It’s been around forever and although it changes and adapts, it’s still the senior member of many companies marketing campaigns. Being senior has it’s advantages and disadvantages. Being tried and tested means one knows the craft and has been around the block and back and lived to tell about it. A disadvantage is that at every move you have people guessing when will be the last game you’ll play.
I’ve been in the direct mail business for 10 years or so and the view from my desk shows little slow down. Business may have peaked in 2007 or so, but mailers are back now that the economy has taken a turn for the better.
Personally, I don’t see direct mail disappearing any time soon unless we see some radical change. If the U.S. post office shuts down or postage triples in cost overnight (which may be both actual possibilities some time in the future!) then we’ll see a big shift. Also, when my kids get to be my age in another 35 years, it’ll be interesting to see how direct mail plays into the marketing scheme of things since my kids and many their age were raised on iPads, not handwritten letters.
But, can’t we all just get along? Actually, no.
“Every time I turn around, there’s a new name and/or affront to direct mail. First it was push marketing. (We were being too pushy!) Then it was outbound marketing. (“They” coined the phrase “inbound marketing.”) The term I hear all the time these days that makes my blood boil is “intrusion” marketing.”
“Who creates these monikers? It’s the marketers of course!”
“And while referring to direct marketers as intrusion marketers, they’ve named themselves “attraction” marketers. Let’s attract; let’s start a conversation; let’s communicate. Oh please!”
So let me set the record straight for those who proffer the garbage that direct mail intrudes.
Consider the following:
1. Direct mail isn’t going to die anytime soon. Direct mail marketers will evolve, survive and thrive. By taking advantage of personalization and the multitude of tools online, direct marketers’ response rates will increase and targeting will get even better. Direct mail is still the most highly targetable media around. There are thousands of list on the market both consumer and B2B with endless selections and possibilities for drilling into the data for precise targeting. There are coops like I-Behavior and Abacus that allow for very tight predictive modeling for prospecting as well. And then there is mailing to your own company’s house file. I do that regularly. A diet postcard I mailed a while back generated about $200,000 in revenue on costs of $4,000…. that’s a 50:1 ROI folks…. and it’s not something that is an exception to the rule either.
2. If your goal is to be relevant, direct mail delivers. Direct marketers don’t want to mail to people who don’t want to receive their offers. And those consumers who don’t want to receive catalogs/direct mail can turn to suppression services such as Catalog Choice and the Direct Marketing Association’s mail preference service to opt out. All mailers can use those files as suppression files before mailing so as not to reach someone not wanting to be mailed.
3. All of us so-called “intrusion” marketers set the rules for direct marketing and internet marketing. We created a medium that’s all about measurement and metrics. Direct marketers are responsible for the tools that differentiate themselves from those dot-bomb sock puppet marketers, so why are they dissing you?
4. You’d think there’s room for all types of media in today’s marketing mix. Direct marketers don’t bad-mouth pull marketing. They embrace it, use it, measure it — and if it works, roll out with it. They’re driven purely by return on investment. If it works, they love it.
5. It still works. Direct marketers have taken big hits on paper and postage rates, the economy, even anthrax in the last decades, but they continue to soldier on. The truth is, they still get response and ROI. If not, they’d stop mailing. Consumers still buy via the mail, and will continue to do so.
The bottom line: Don’t buy into the self-fulfilling prophesy that direct mail is a dead medium. It ain’t! My clients are seeing good to excellent results in the mail. Just follow the principles of direct marketing and you’ll succeed.
Please note: This article originally ran for Retail Online Integration Magazine where I have a regular column.
Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog, direct marketing and social media agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert. You can email him firstname.lastname@example.org, follow him on Twitter at www.twitter.com/gilbertdirect
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