Case Study: Direct Mail vs. Email Invoices.
“Certainly one can’t beat the price of sending invoices by email. At least it appears that way, until one captures all the real costs of doing so.”
“When testing the letter versus email question, a Danish utility company was quite enlightened by the outcome. This Fresh Data Case Study will analyze the true costs of both options and present the quantitative results outlining which is really the most cost effective method. Possible spoiler alert, the results may surprise you.”
“The bottom line is that it cost the company $3.25 per customer to get paid by paper invoice and $5.75 per customer billed by email. That’s a difference of 42.8%.”
“Naturally, questions remain about the transferability of this experiment to other markets. For example, direct mail is pricey in Denmark. Each of those invoices cost Kr6 in postage, which is $1.06! But which way does that cut? Doesn’t it make the case even stronger in the US market where the invoice can go for under $.45, perhaps $.75 all in?”
Full article link: http://www.dataservicesinc.com/news/FreshDataArchiveRead.aspx?artid=79
The Rolling Stones played Tel Aviv the other night!
So much for the BDSers and their BS. The Stones do seem a beat or two off from their youth judging from this video clip, but it’s great to see them in Israel especially when they encountered so much criticism for this show.
I even even heard that Mick Jager peppered his banter with the crowd with a bunch of Hebrew phrases. Sababa….
Today Israel turns 66! Only one more year until she retires… just kidding.
Israel smelled like one big al ha aish (barbeque) today. We saw a fireworks show at night as did most of the country. IDF planes soared over most of Israel today in a show of unity. Parents tried their best not to buy our kids overpriced glow in the dark toys, sugary stuff and that stupid foam that kids spray on people that is somehow supposed to be fun.
What a stark contrast to the day before which with Yom Hazikaron where we remembered Israel’s fallen soldiers and victims of terror.
For a laugh go check out the very funny Benji Lovitt’s “66 More Things I Love About Israel” to honor Israel on her birthday today.
Tomorrow when we hear the siren to mark the remembrance of the Holocaust here in Israel I’ll know how blessed my biological dad and his parents were to be in the 25% of Dutch Jews that survived the Holocaust. They went through hell just to get through those tough times and If you think about it, I’m super lucky and very blessed just to be alive. I’ll never forget, that’s for sure.
VP – Online Media
Negev Direct Marketing, Inc.
Another product of the Negev region of Israel. This may be one of my favorites!
“In addition to the hotel exclusive and several seasonal brews, the brewery offers four beers that are always available: Amber Ale, Oasis, Passion Fruit Ale and Oak Porter. They range in taste from the light, orangey flavor of the Oasis beer, which recently replaced the Amber Ale as the most popular choice, to the porter’s darker earthiness. The passion fruit beer is the only one its makers know of in Israel that features the easily found local fruit.”
Source: In the Negev, a 2,000 shekel beer and other brews | The Times of Israel http://www.timesofisrael.com/at-negev-brewery-love-of-beer-drives-brews/
Follow: @timesofisrael on Twitter | timesofisrael on Facebook
Event: Negev Conference in Sderot 2014
“We have turned the Negev and Beersheva into the cyber capital of the Eastern Hemisphere,” said Prime Minister Benjamin Netanyahu in his speech to the Sixth Negev Conference in Sderot. “We are in the midst of a revolution that is turning the Negev into a thriving center, not a periphery or branch, into a bustling center of Israel.”
“I tell young men and women, ‘Go to the Negev,’ because the Negev is rising,” said Netanyahu in listing the government’s steps to develop the region. “We have invested more than NIS 10 billion in transportation infrastructures,” adding that jobs are coming to Beersheva as it becomes a global cyber center and the IDF Training Base City is built. Netanyahu also said, “In the wake of Operation Pillar of Defense, quiet – of a kind unknown in a decade – has prevailed here. There will be no trickle of rockets. My policy is clear: any firing of rockets will be met with an immediate and sharp response.”
Link to full article: http://www.globes.co.il/en/article-netanyahu-go-to-the-negev-1000925387
Beit Hagalgalim – בית הגלגלים
From the House of Wheels website:
“The House of Wheels, which has been operating since 1979, provides a range of services for children and adults with impaired mobility, mainly due to cerebral palsy and muscular dystrophy.”
“The Association provides solutions to the shortage in extramural activities and lack of social structures that are appropriate for this population. The House of Wheels provides weekend activities, as well as summer camps and activity classes.”
“In addition, the Association operates a job placement project, which assigns the adult participants to jobs on the open market with an appropriate wage. Hundreds of volunteers are active in the Association, young people in their twenties, students and professionals, whose dedication over the years has helped the participants to break through the boundaries of their disability, enriches their world and inspires them.”
“About 400 participants benefit from the five branches across Israel: in Herzlia; Even Sapir near Jerusalem; Bustan Hagalil in the North; and Kibbutz Urim in the Negev. The fifth branch, established in 2008, holds its activities at Kibbutz Kramim in the Negev and is designed for children of the Bedouin sector.”
Donate Online to Beit Hagalgalim: http://www.beitgalgalim.org.il/English/Donations.aspx
Source: AIPAC’s YouTube Channel: https://www.youtube.com/user/AIPACPC
“Donations from Israelis totaled NIS 5.7 billion in 2011, up from NIS 4.7 billion in 2009 and foreign donations rose to NIS 8.1 billion from NIS 7.3 billion.”
“Most donations from Israelis in 2011 were by individuals, not companies or corporations: individuals provided 71% of total charitable donations, companies 27%, and estates 2%. 91-92% of individual donations in 2009-11 were less than NIS 100, while 40-45% of company donations in 2009-11 were greater than NIS 500,000.”
Full post from today’s Globes.co.il: http://www.globes.co.il/en/article-charity-begins-at-home-in-israel-1000921653
Both new ventures are centered around the field of internet security, partnerships with the local University and both have links to local Israeli hi-tech firms.
The two companies coming to the desert soon are IBM and Lockheed Martin.
From Globes.co.il and YNet.co.il
IBM setting up Beersheva cyber center
“IBM SVP Steven Mills said the new center is a collaboration with Ben Gurion University.”
“IBM Corporation (NYSE: IBM) will establish a cyber center of excellence in Beersheva in collaboration with Ben Gurion University of the Negev, SVP software and systems Steven Mills announced at the CyberTech 2014 conference.”
Full story here: www.globes.co.il/en/article-ibm-setting-up-beersheva-cyber-center
Lockheed Martin to Open Beersheva Beersheva Research Center
“American global aerospace, defense, security, and advanced technology company Lockheed Martin, maker of Israel’s F-16, F-15 and F-35 fighter jets, announced Sunday that it will open a research and development center in Israel in partnership with American IT storage company EMC.”
Full story here: http://www.ynetnews.com/articles/0,7340,L-4481117,00.html