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New Negev Direct Website Coming Soon!

Brand new website coming soon for Negev Direct Marketing! So excited. It’s shaping up really nicely. Just a few tweaks left to fix before we go live!


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Featured Nonprofit: Jordan River Village, Israel

For the Jordan River Village in Israel it’s is all about the kids – giving them some of their childhood back, enhancing their sense of self-worth.JRV2

The Jordan River Village Mission is critical:

TJRVLogoo enrich the lives of children, suffering from serious illnesses and life-threatening conditions by creating free, fun-filled, memorable, empowering, medically sound and safe camping experiences.

The Village includes state-of-the-art, but unobtrusive, 24 hour medical supervision, comfortable cabins, specially treated swimming pool, dining hall complex, a performing arts theater, sports & recreation center, arts & crafts building, and much, much more.  Children between the ages of 9 and 18 coping with cancer, cerebral palsy, cystic fibrosis, hemophilia, familial dysautonomia, neurological disorders, rheumatic diseases, heart diseases and other life threatening or chronic diseases are able to feel safe and cared for.

No child or family will ever pay to attend the Jordan River Village which is open year-round.

Leading hospitals and voluntary disease-oriented organizations have partnered with the Jordan River Village, recognizing the importance of such a village and its benefit to thousands of children, who suffer in ways most of us will never know. Our experience has shown that seriously ill children thrive, both physically and mentally, in an atmosphere of fun, support, appreciation and satisfaction.

Activities are structured to allow campers to experience success no matter what their disease or disability.  Following their camp experience, the kids react more favorably to medical treatment and address their conditions more positively.

The Government of Israel has officially endorsed the project and is committed to participate financially in the establishment, operation and maintenance of the Village.

Since the commencement of  operation, in August 2011, over 5,800 children enjoyed the facilities of the Jordan River Village.  During this period over 2,800 people have volunteered at the Village, including doctors, nurses, counselors and those who assist with maintenance.

FOR MORE INFORMATION: Visit our website or contact Katia Citrin, Director of External Affairs at:

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Purim Samayach from Negev Direct Marketing

Purim samayach from Negev Direct Marketing!



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Formula for Success

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Customer Service – Not Just a Department

59d6dfd7-9a6c-4af2-84a4-57e287e934ab-mediumEveryone in your company should be doing customer service, not just one department.

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The Jewish Donor Blog Is 8 Years Old!

640 posts later we are celebrating 8 years of blogging. THANK YOU!birthday-8

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2016 Marks Negev Direct’s 25th Year in Business!

2016 marks Negev Direct Marketing‘s 25th year in business!

David Rubin founded the company in 1991 in Milwaukee WI. and moved it here to Israel 12 years ago. I’ve “only” been on board since for just short of 12 years.

A huge shout out and thanks to all the businesses and people who’ve supported us and worked with us the last 25 years. We couldn’t have done it without you!

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Happy First Night of Chanukkah From Negev Direct Marketing


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Support United Hatzolah Gush Dan Today


Terror attacks continue in Israel and Hatzola Gush Dan has been on call 24/7. Just yesterday (Monday), Hatzola Gush Dan was called to help after attacks in Rishon Le’Tzion and Netanya. See more details.

To save a life, Hatzola Gush Dan uses ambucycles to get to the scene in 1.5-3 minutes. During a rescue operation in the recent flash floods in Raanana, one of our ambucycles was destroyed.

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Featured Course – Encore Entrepreneurs: Business Training for Aspiring Entrepreneurs Age 50+

Are you over the age 0f 50 and have a dream, an idea or the calling to be an entrepreneur? This course, offered by the Hebrew Free Loan Society with the support of UJA-Federation of New York is for you!index


Individuals over the age of 50 have valuable professional experience and wisdom; yet statistics show that they are most at risk for long-term unemployment or underemployment. For some, the solution to the problem is to become a consultant in their field of expertise or start a business not directly related to their previous job.

The Hebrew Free Loan Society’s Encore Entrepreneurs Program provides individuals age 50 plus with the skills required to successfully launch a business as a path to long-term financial stability.

Program Overview:

This comprehensive and highly-interactive course uses the Kauffman FastTrac® NewVenturetm Entrepreneurship Program, which positions people for success by helping them hone the skills needed to create, manage, and grow successful consulting and other businesses. The course provides guidance and support in a group-oriented environment. Program participants will:

  • Align their business concept with real market opportunities
  • Learn how to set realistic financial goals for their business
  • Determine the unique features and benefits of their products/services
  • Find their target market and clarify their competitive advantage
  • Determine steps to profitability
  • Identify potential sources of funding for their business
  • Learn about social media and e-commerce marketing
  • Find resources in their communities for ongoing business planning

Encore Entrepreneurs is taught by two skilled facilitators, both of whom are experienced entrepreneurs. Each session includes presentations from facilitators and break-out groups on exercises, assignments, and business plans. Expert guest speakers in business marketing, law, social media, and other areas offer insights into starting and managing a business.

The course runs for 12 consecutive Wednesdays.  All classes meet at UJA-Federation of New York (130 East 59th Street in Manhattan) from 10 am to 2 pm, except for the initial introductory session, which meets for 1.5 hours.

The subsidized cost per person is $200 and includes FastTrac® New Venturetm entrepreneur manual, content supplement workbook, and access to an abundance of online tools and templates.

This course is offered by the Hebrew Free Loan Society with the support of UJA-Federation of New York.


You are eligible for Encore Entrepreneurs if you…

  • Were born between 1945 and 1965
  • Have a specific idea for a new business
  • Have an economic need to plan for your financial future
  • Can commit to attending all sessions and completing all assignments
  • Are a resident of one of the five boroughs of New York City, Westchester, or Long Island (Nassau or Suffolk)
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Amazing Deal on the L.A. Jewish Journal Email List!

The JewishJournal LogoL.A. Jewish Journal email list now 1/2 off per campaign! End of Oct. dates open now for a limited time only. Get it while it’s hot!

Email for details.

#JewishMarketing #Email #DirectMarketing

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I’m That Jew by Eitan Chitayat

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Kahlon hails deal to build 20,000 homes in Beersheva – 1.5B NIS to go to Beersheva

Beersheva has a plan and if it works it could be HUGE.

“According to the roadmap in the agreement, the new units will be available by 2019 and NIS 1.5 billion will be invested in infrastructure and public buildings across the city. Furthermore, the city will receive funding for a refurbishment of its central avenue and the old city as well as the construction of a stadium.”

“Prime Minister Benjamin Netanyahu also arrived at the ceremony. He said: “My vision is simple Beersheva as a city of half a million people within 12 years. We are making headway, step by step. This is the largest such agreement in this country’s history. It’s a big day for Beersheva, a big day for the Negev, and a big day for the State of Israel.””

Full story here:

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David, Chana and Yoav Wish You a Happy, Healthy and Sweet New Year. Shana Tova U’mitukah!


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List Deal! Save $400 off the L.A. Jewish Journal Email List Now!

Rent the L.A. Jewish Journal email list for an early Rosh Hashana marketing campaign for $80o! That’s $400 off the regular rate of $1,200!

This offer is for a limited time only.JewishJournal Logo

As of this moment, the open dates include:

  • · 8/24
  • · 8/25
  • · 8/27
  • · 8/28
  • · 8/31


  • · Dimensions: maximum size 600 x 900 pixels
  • · Specifications: JPG or TIFF file format
  • · URL: Up to you
  • · Creative Deadline: Three business days prior to start date
  • · This offer is available until the space is filled

This offer is time sensitive and available until filled.

If interested email or call Negev Direct Marketing at 646-201-4080.

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New List: Negev Direct Jewish Demographic Database – U.S. Cell Phones

297,000+ cell phone numbers of potential Jewish donors, buyers and subscribers in the U.S..

Need to reach your target audience on the phone they’re around the most? This list gives you access to cell phones, the phone people carry with them for a good part of each day.

*Please check how the TCPA (Telephone Consumer Protection Act) regulations apply to or affect your client.

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WETA in DC is looking for a data-geek to join their team

WETA, the flagship public broadcasting station in DC is looking for a data-geek to join their team. If you’re interested/know someone DM me.


Manager, Data Strategy & Management (DSM): WETA, Washington DC’s leading public broadcasting station, is looking for an all-star fundraising database manager. Experienced in working with fundraising database(s), the Manager will partner closely with WETA’s fundraising teams to understanimagesd and solve their data challenges and meet their data needs.
The successful Manager of DSM is a whiz at extracting and analyzing data from complex relational databases, writing queries using Oracle PL /SQL 12, and working with non-technical staff to resolve data irregularities.
Send your cover letter, resume and salary requirements to or visit our website at for the full job description and on-line application. To confirm that a WETA or PBS NewsHour job posting is under recruitment, please visit our websites for our current job postings list: and
WETA is an Equal Opportunity Employer D/M/F/V.

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Limited Time Sale on the Times of Israel Email List!

This month and next month only!

  1. Rent 70,0index00 emails from the Times of Israel email list through Negev Direct Marketing for $900/F – that’s 50% off the normal rate!

Contact Yoav Kaufman, VP of Digital Media via email or call us at 646-201-4080 for details.



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Guest Post by Jim Gilbert and some commentary by @yoavkaufman “Direct Mail’s Death Rumors are Greatly Exaggerated (but by whom?)”

I’ve been following Jim Gilbert of Gilbert Direct @gilbertdirect  on Twitter for some time. His latest article caught my eye since it’s a question in the back of my mind and I think one that’s on many peoples radar.

The topic is direct mail and more specifically, the lifespan of direct mail.

Let’s be honest, direct mail is a dinosaur in the world of marketing and fundraising. It’s been around forever and although it changes and adapts, it’s still the senior member of many companies marketing campaigns. Being senior has it’s advantages and disadvantages. Being tried and tested means one knows the craft and has been around the block and back and lived to tell about it. A disadvantage is that at every move you have people guessing when will be the last game you’ll play.

I’ve been in the direct mail business for 10 years or so and the view from my desk shows little slow down. Business may have peaked in 2007 or so, but mailers are back now that the economy has taken a turn for the better.

Personally, I don’t see direct mail disappearing any time soon unless we see some radical change. If the U.S. post office shuts down or postage triples in cost overnight (which may be both actual possibilities some time in the future!) then we’ll see a big shift. Also, when my kids get to be my age in another 35 years, it’ll be interesting to see how direct mail plays into the marketing scheme of things since my kids and many their age were raised on iPads, not handwritten letters.

Here’s the full article by Jim he calls “Direct Mail’s Death Rumors are Greatly Exaggerated (but by whom?)”1813f8a

I’m not a big fan of naysayers. Often times they have an agenda. For example, digital and internet marketers have cast a massive shadow of impending doom on the direct mail industry. Why? Simple: They don’t benefit from the competition.
Recently, direct mail, and for the most part direct marketing, has been positioned as old-school, obsolete, “doesn’t work” and just plain bad. When asked, digital marketers will tell you direct mail is dead. It’s when people with no mail experience get into the bashing that I get worried.Yes, I know, direct mail already has a reputation as junk mail.

But, can’t we all just get along? Actually, no.

“Every time I turn around, there’s a new name and/or affront to direct mail. First it was push marketing. (We were being too pushy!) Then it was outbound marketing. (“They” coined the phrase “inbound marketing.”) The term I hear all the time these days that makes my blood boil is “intrusion” marketing.”

“Who creates these monikers? It’s the marketers of course!”

“And while referring to direct marketers as intrusion marketers, they’ve named themselves “attraction” marketers. Let’s attract; let’s start a conversation; let’s communicate. Oh please!”

So let me set the record straight for those who proffer the garbage that direct mail intrudes.

Consider the following:

1. Direct mail isn’t going to die anytime soon. Direct mail marketers will evolve, survive and thrive. By taking advantage of personalization and the multitude of tools online, direct marketers’ response rates will increase and targeting will get even better. Direct mail is still the most highly targetable media around. There are thousands of list on the market both consumer and B2B with endless selections and possibilities for drilling into the data for precise targeting. There are coops like I-Behavior and Abacus that allow for very tight predictive modeling for prospecting as well. And then there is mailing to your own company’s house file. I do that regularly. A diet postcard I mailed a while back generated about $200,000 in revenue on costs of $4,000…. that’s a 50:1 ROI folks…. and it’s not something that is an exception to the rule either.

2. If your goal is to be relevant, direct mail delivers. Direct marketers don’t want to mail to people who don’t want to receive their offers. And those consumers who don’t want to receive catalogs/direct mail can turn to suppression services such as Catalog Choice and the Direct Marketing Association’s mail preference service to opt out. All mailers can use those files as suppression files before mailing so as not to reach someone not wanting to be mailed.

3. All of us so-called “intrusion” marketers set the rules for direct marketing and internet marketing. We created a medium that’s all about measurement and metrics. Direct marketers are responsible for the tools that differentiate themselves from those dot-bomb sock puppet marketers, so why are they dissing you?

4. You’d think there’s room for all types of media in today’s marketing mix. Direct marketers don’t bad-mouth pull marketing. They embrace it, use it, measure it — and if it works, roll out with it. They’re driven purely by return on investment. If it works, they love it.

5. It still works. Direct marketers have taken big hits on paper and postage rates, the economy, even anthrax in the last decades, but they continue to soldier on. The truth is, they still get response and ROI. If not, they’d stop mailing. Consumers still buy via the mail, and will continue to do so.

The bottom line: Don’t buy into the self-fulfilling prophesy that direct mail is a dead medium. It ain’t! My clients are seeing good to excellent results in the mail. Just follow the principles of direct marketing and you’ll succeed.

Please note: This article originally ran for Retail Online Integration Magazine where I have a regular column.

Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog, direct marketing and social media agency. His LinkedIn profile can be viewed at You can email him, follow him on Twitter at

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As of Today, We’ve Been Blogging for 7 Years!

The Jewish Donor Blog has now existed for 7 whole years! Jan. 2008 – Jan. 2015.

625 posts, so many views and clicks from our awesome readers and we’re still going!

BTW, how old is 7 years in blog years? Aren’t blog years like dog years?

Thank you!



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