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Email Marketing

Amazing Deal on the L.A. Jewish Journal Email List!

The JewishJournal LogoL.A. Jewish Journal email list now 1/2 off per campaign! End of Oct. dates open now for a limited time only. Get it while it’s hot!

Email yoav@negevdirect.com for details.

#JewishMarketing #Email #DirectMarketing

List Deal! Save $400 off the L.A. Jewish Journal Email List Now!

Rent the L.A. Jewish Journal email list for an early Rosh Hashana marketing campaign for $80o! That’s $400 off the regular rate of $1,200!

This offer is for a limited time only.JewishJournal Logo

As of this moment, the open dates include:

  • · 8/24
  • · 8/25
  • · 8/27
  • · 8/28
  • · 8/31

Details:

  • · Dimensions: maximum size 600 x 900 pixels
  • · Specifications: JPG or TIFF file format
  • · URL: Up to you
  • · Creative Deadline: Three business days prior to start date
  • · This offer is available until the space is filled

This offer is time sensitive and available until filled.

If interested email yoav@negevdirect.com or call Negev Direct Marketing at 646-201-4080.

Case Study: Direct Mail vs. Email Invoices

Case Study: Direct Mail vs. Email Invoices.

AInvoicen electric utility used the Danish Post test methodology to prove that it would be paid faster and at less expense using paper invoices rather than digital invoices.

“Certainly one can’t beat the price of sending invoices by email. At least it appears that way, until one captures all the real costs of doing so.”

“When testing the letter versus email question, a Danish utility company was quite enlightened by the outcome. This Fresh Data Case Study will analyze the true costs of both options and present the quantitative results outlining which is really the most cost effective method. Possible spoiler alert, the results may surprise you.”

“The bottom line is that it cost the company $3.25 per customer to get paid by paper invoice and $5.75 per customer billed by email. That’s a difference of 42.8%.”

“Naturally, questions remain about the transferability of this experiment to other markets. For example, direct mail is pricey in Denmark. Each of those invoices cost Kr6 in postage, which is $1.06! But which way does that cut? Doesn’t it make the case even stronger in the US market where the invoice can go for under $.45, perhaps $.75 all in?”

Full article link: http://www.dataservicesinc.com/news/FreshDataArchiveRead.aspx?artid=79

Source: http://www.dataservicesinc.com

Gmail’s Inbox Changes and The Possible Effects on Email Marketing Campaigns

If you have Gmail you’ve noticed recently that there has been some changes. Instead of getting all your mail to one inbox your mail is now separated into three categories: Primary, Social and Promotions.

This is where those of us that send out email campaigns for our clients might start to do this:

Not to worry.  Take a deep breath. Things are not be as bad as that, for a few reasons.

1. Even though your open rates may suffer, the people who find your email in the promotions area will most likely take the time to interact with it be it through a click, an action step, etc.

2. If you are mailing to a “house” file you can encourage people to move your emails over to the “Primary” tab since if they are opting-in to get your content then your really shouldn’t be in the “Promotions” tab in the first place.

3. If you stick to what works well in designing a good looking email with a solid call to action, keep it simple and uncluttered and have a good call to action you will still have the advantage over the email marketers who’s 15 year old cousin designs their campaign in Microsoft Word.

4. People receiving emails in the “Promotions” tab now have the chance to scan and read these emails separately from the emails in their “Primary” inbox. This will give people more time and patience to sort through the promotion emails and give them the time and in some cases lack of time that they deserve. Since the emails are no longer clumped with the important stuff and they get their own space they will now get more time that just delete, delete, delete….

In short, keep an eye on your next few email campaign stats with an eye on the Gmail accounts see what if any affect the new changes have.

And breathe, don’t forget to breathe. The alternative is not so great.

Email Subject lines that work.. and the ones that don’t

Ever wonder what subject line to use for your next email campaign? Look no further!

The 2013 Adestra Subject Line Analysis Report, which was based on a review of over 2 billion global emails is a great source of data on what sort of subject lines work… and which do not.

aoverall-keyword-effectiveness-adestra-2013

Credit and thanks go to http://www.marketingprofs.com for their post “The Most (and Least) Effective Keywords in Email Subject Lines” for the inspiration.

Full post from the Marketing Profs here: http://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines

Full report from Adestra here: http://www.adestra.com/resources/reports/adestra-subject-line-analysis-report-2013/

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