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Fundraising Strategy

Learning from the Grand Masters of Marketing- The Kern Organization Video…

Chris Paradysz – PM Digital – Top Entrepreneurs | Crain’s New York Business

Chris Paradysz – PM Digital – Top Entrepreneurs | Crain’s New York Business

Paradyz Matera makes Crain’s NY top entrepreneur list of 2010.

PM is a company we are proud to have been working with for some time now and we wish Chris all the success that he deserves.ry

Direct mail is expected to grow 5.8% to 47.8 billion in 2011

Repost from the blog.

Original blog post here by clicking here.

“As reported in DM News, Bruce Biegel of the Winterberry Group gave the Direct Marketing Club of New York a recap of 2010 and his forecast for 2011 for direct and digital advertising spending.”

“Some highlights from 2010”:

  • Direct / Digital ad spending was up 2.7% in 2010 vs. 2009 to $154.4 billion
  • Digital was $27.7 billion in 2010 comprising 18% of total
  • Online display spending grew 10.7% year over year
“Highlights looking forward to 2011”:
  • Direct / Digital ad spending predicted to be up 6.2% in 2011 vs. 2010 to $163.9 billion
  • Direct mail is expected to grow 5.8% to 47.8 billion – direct mail “still really works well for acquisition because it’s easier to target [than other channels].”
  • Digital as an acquisition tool is still finding its way

The Most Charitable Cities in the United States

“While PlayStations fill holiday gift lists, ’tis also the season for giving to the less fortunate. From donations to volunteerism, The Daily Beast ranks the cities with the biggest hearts.”

Link to full article from The Daily Beast – Most Charitable Cities

1. Seattle
2. San Francisco
3. Kansas City
4. Atlanta
5. Dallas
6. Minneapolis-St. Paul
7. Portland
8. Washington
9. Houston
10. Denver
11. Los Angeles
12. Philadelphia
13. Detroit
14. New York
15. St. Louis
16. Pittsburgh
17. Chicago
18. Cincinnati
19. Boston
20. San Diego
21. Cleveland
22. Phoenix
23. Miami
24. Milwaukee
25. Tampa-St. Petersburg

Non-Profit Event: NextGen: Charity

Where: November 18th NYC

How: Tickets here – Buy Tickets
What & Specifically Where: “NextGen: Charity is a conference on non-profit innovation aimed to help you run your organization more effectively and efficiently, and connect with donors and your community more powerfully. Day 1 is full of fun and inspiring talks from world leaders at the AXA Equitable Theater located at 787 Seventh Avenue in the heart of Times Square, Day 2 is engaging and interactive workshops at the prestigious Columbia University located at 2920 Broadway.
This year features celebrity presenters: Seth Godin (#1 business blogger & 12-time bestselling author), Nancy Lublin ( & Dress For Success founder), Scott Harrison (charity:water), Peter Thum and Jonathan Greenblatt (Ethos Water), Scott Belsky (Behance), Randi Zuckerberg (Facebook),  Joanne Heyman(Urban Zen) and many others. Talks are short (between 6 and 18 minutes), and are emotional and inspiring.”

Who:  2010 Presenters

Seth Godin: Bestselling Author, Squidoo

Jonathan Greenblatt:Ethos Water, All For Good

Scott Harrison: charity: water

Gordon J Campbell: United Way

Randi Zuckerberg :Facebook

Nancy Lublin, Dress For Success

Soraya Darabi:Foodspotting, NYTimes

Scott Belsky : Behance, Making Ideas Happen

Joanne Heyman: Heyman & Co, Urban Zen

Matt Mahan : Causes (Facebook)

Melissa Kushner:GoodsForGood

Nate Westheimer:NYTechMeetup,AnyClip

Rachel Sklar: Huffington Post, Charitini

Adam Smolyar: Jewish Federations

Ari Teman: JCorps, Vh1 Comedian

Ellen McGirt: Fast Company

David Saltzman: Robin Hood Foundation

Sandy Cardin:Schusterman Foundation

Sasha Dichter: Acumen Fund

The “Make it Happen $10,000 Campaign” from U.S. Bank

© 2010 U.S. Bancorp

U.S. Bank is giving away $10,000 to a good cause!  I didn’t see any Jewish causes listed yet… you could be the first!

From the U.S. Bank Make It Happen website

“How would $10,000 help you MAKE IT HAPPEN? Who would you give it to… a favorite cause or charity? A good friend in need? Whatever your choice, U.S. Bank can help

“Share Your Story:”
“Tell us how you would use $5,000 to MAKE IT HAPPEN.
Then share your story with friends, family and colleagues to get their votes.
The person whose story has the most votes
on November 15, 2010 will win $5,000 for their cause
and $5,000 for themselves.”

Jethro Tull’s 8.9.10 Jerusalem Concert

Ian Anderson, founder of the famed Jethro Tull is one of the few musicians I know that has been actively touring the world for more than 40 years.

He’s just one of those guys that has found a style that worked and stuck with it.

I was fortunate enough to be able to go to the Jethro Tull concert last night in Jerusalem and was one of the lucky 400 or 500 people to enjoy a very nice mix of the old Tull and the new Tull.

“Locomotive Breath”, “Aqualung”,” Bourée” and “Nothing is Easy” were a few of the classics that the band performed.

Some new tunes were sprinkled in too such as “Hare in the Wine Cup” a tune about a rabbit that had taken up residence in Ian’s garden some time back.

Another new tune that the band played was written for Ian by Ravi Shankar’s daughter and featured the sitar.

This particular concert was also unique to me in that Ian had an accomplished local Israeli musician by the name of Shlomo Gronich play one song with the band (see the video clip in this post).  Sharing the spotlight with a popular local talent came across as a classy move and also an unselfish act as well.

Could there be any lessons to be learned from Jethro Tull for all of the Jewish non-profit and businesses out there?

I think that if  Ian Anderson’s career can teach us anything it would seem to be to this:

– Find a unique style or market and just tweak your message as necessary over the years.

– Don’t lose sight of  your larger mission and goals and change slowly to fit the new realities that every new year brings.

– If you’re an organisation that tackles worldwide issues, don’t forget to mix in a bit of local flavor as well that best suits each particular campaign you run.

BTW – Today is Ian Anderson’s 63rd birthday!

I hope you enjoy this video clip from last night’s show!


Social Media Yet to Bring in (The Big) Money to Charities

A recent survey of top charities by the Chronicle of Philanthropy has revealed something that is possibly surprising.

The survey showed that while most major non-profits do have a presence on social media sites, they have yet to bring in the higher dollar donations typical in more traditional fundraising methods.

An excerpt From the Chronicle of Philanthropy’s article:

“Of the 177 organizations that answered the survey only 110, or roughly 62 percent, reported that they were using some form of social media as part of their online fund-raising efforts.

Of those, a much smaller number reported the amount of money that they raised through social media.

And the groups that did raise money reported modest totals.

Here’s a thumbnail look at the results:

• Thirty-six groups raised $408,000 on Facebook, with a median total of $1,000 per organization.

• Sixteen groups raised $36,000 on Twitter, with a median amount raised of $500.

• Six groups raised $245,000 through blogs, with a median amount raised of $11,500.

• Two groups raised $500 on MySpace.

What does this mean?

Not surprisingly, it means that the nation’s largest charities haven’t yet figured out how to raise large sums of money through social networks.

But a bigger question looms: Can charities effectively raise money through tweets and Facebook profiles?

The answer depends on your goals. If you’re looking for short-term results, the answer is probably no.”

Social media however is about building relationships, so it stands to reason that some of those relationships could flower in the future and result in higher levels of donations sometime down the road.

For now the levels of donations via social media still appear low.

What’s your experience raising funds through social media?

Award-Winning Consultants

Lautman Maska Neill & Company is proud that three campaigns – which successfully raised hundreds of thousands of dollars for three wonderful organizations – were awarded Silver Maxis by the Direct Marketing Association of Washington (DMAW).

The Physician’s Committee for Responsible Medicine (PCRM) multi-channel Department of Defense Campaign, the Masonic Children and Family Services of Texas acquisition package and the Center for Jewish History Calendar of Events renewal were all recognized by the DMAW for their stellar results and creative excellence.

The Maxi ceremony, held Monday, July 26th at the beginning of the Bridge Conference, was a great reminder that solid fundraising strategy (in a creative package) yields great results!

Congratulations to all of our associates at Lautman, Maska Neill & Company.

David, Yoav & Chana

Martin Kace – Guru Entrepreneur interviews with Leadel.NET

Source: LeadelNet YouTube Channel

An entrepreneur’s take on where non-profits and Israel as a brand are now, where their headed and how to improve on them.

“Troubles within non-profit communication, while a trending topic, is not so new.”

“Martin Kace recognizes the need to aid non-profit entities, help them speak, and direct them to a path that will better tell their story.”

“Watch and listen how Martin tells his stories, shares his opinions, and provides a smorgasbord of examples to prove his points ranging from starving children in Africa to the coming of Web 3.0 to Israel’s strength and brand.”

ROI’s 2009-2010 Grantees


“We are excited to announce the 35 ROI grantees for 2009-2010.  Our grantees originate from 11 different countries representing ROI cohorts from 2006-2009.  After a long and rigorous selection process, the following people were selected for their diverse, innovative, entrepreneurial and collaborative projects.  These projects are joined by a common thread of advancing the ROI Network.  We wish our grantees much success in advancing their projects and our network and encourage them all to continue and increase their collaborative work.”

Name Country Project
The Israeli Film Industry
Seeing the Beauty
Jerusalem Cleantech Business Incubator
Lech Teda – (Go & be educated)
Parallel Lives’ Alumni Community
Shomer Olam (Guarding the World)
Jewish Center of Culture & Social Change
Eshes Chayil (Woman of Valor)
Russian Bridges
Oleh Records-Limmud Global Music Campaign
G-dcast: the Holiday Project
Austria/  Israel
Bat Kol International Outreach
LeadEarth – Backpackers’ Program
Jews in ALL Hues
Building Chatter Bridges
The Battle for Jerusalem (Trailer)
Interactive Holocaust Exhibition
Cuban Leadership Training

“Eli Broad Pledges Majority of Fortune to Charity”

“Eli Broad is Los Angeles’ biggest philanthropist, who has given away over $2 billion, but he and his wife Edythe pledged on June 16 to do even better in the future by distributing 75 percent of their total wealth, currently standing at $5.7 billion, “during and/or after our lifetimes.”

“In announcing the pledges, Broad joined two of America’s wealthiest philanthropists, Bill Gates and Warren Buffett, in their so-called “The Giving Pledge,” which urges wealthy Americans to donate at least half their fortunes to charitable causes.”
“Born into a “liberal Jewish household” of Lithuanian immigrants in New York City, Broad, now 77, moved to Los Angeles in 1961, making an initial fortune as mass homebuilder, and a second through the giant financial services company SunAmerica.”
Full article here:

Israeli-Developed Boiled Potato Batteries May Provide Cheap Power

It sounds like a headline from the Onion, but it’s not.

You can read the full story in Ha’aretz Online.

This new high-tech Potato Battery was developed at Hebrew University, and Negev Direct is the list broker and manager for the American Friends of Hebrew University.

Potatoes also happen to be Israel’s biggest agricultural export.

That’s great synergy.


Elie Rosenfeld- “Jewish Marketing”

Facebook it. Tweet it. Tag it with #ish.

In all fairness I actually know a fair amount of Jewish mechanics, but this is still funny and I can relate.

Facebook it. Tweet it. Tag it with #ish. Every #ish earns .25 cents towards the #ish fund.

What’s your #ish?

“IDC Students Host Sports Fundraiser for Refugee Students”

Source: 5.6.10

“The Interdisciplinary Center, Herzliya, the country’s only higher education institution offering a full English curriculum for undergraduate studies, is also home to five African refugee students. Their fellow students have now come together to organize a sports event to help fund the refugees’ tuition.”by: Mark Rebacz

“The five, who come from Eritrea, Somalia and other parts of Africa, arrived in Israel fleeing armed conflict, civil war and persecution, and without any knowledge of Hebrew. Seeking higher education and with a working knowledge of English, they opted to study at IDC; but without financial means, this is a near-impossibility.”

“Though the IDC offers the refugee students a 50-percent discount on tuition, the remaining fee of $4,500 is still too much for most to bear; added to that is the penalty of losing the discount if tuition is not paid within the year.”

“According to the ARDC, there are currently an estimated 20,000 refugees and asylum-seekers in Israel who have fled armed conflict, civil war and fear of persecution in countries such as Eritrea, Sudan, Democratic Republic of the Congo and the Ivory Coast.”

The Cleantech Group on Israel

Your’re probably asking yourself just what the Cleantech Group does.

So we’ll let them tell you in their own words:

Since 2002, the Cleantech Group has been providing investors, entrepreneurs, and Fortune 1000 global corporations with the latest industry market intelligence through subscription-based research, global industry networking events, and world-class consulting services. By focusing entirely on innovation in clean technologies, Cleantech Group helps its clients make critical business decisions that foster growth, reduce cost, and meet consumer and government demands for improved environmental quality.

Sounds like a good thing to me.

Cleantech has just posted an article entitled “10 Reasons Israel is a Cleantech Leader”, in which they refer to Israel as the Silicon Valley of Water.

If you are interested in Israel or environmentally-clean technology, it well worth the read.

Israel’s technology focus is expanding to include the clean-water, solar and biomedical fields as well as computer hardware and software.

It’s a big breaking story and a great talking point that can be used by fundraisers for many pro-Israel non-profits.

Don’t miss the opportunity.


Where’s the Love In Giving? The Dalai Lama Wants to Know.

I was flipping through the University of Oregon’s Spring issue of Cascade magazine today and I found an article that I want to share with our readers.

The article by Marc Dadigan is called “Dalai Lama to Ask Bill Harbaugh: Where is the Love (In Economics).

The article looks at one U of O economists theory on why do people choose to donate.
Specifically, U of O economist Bill Harbaugh’s recent research focuses on the question “Can pleasure be derived from being charitable”?
So why is the Dalai Lama interested in the research of an economist?
Well, the Dalai Lama sees religion and science as complimentary forces and he happens to be hosting a round table discussion in Zurich called “Compassion in economics” where Bill harbaugh will be a featured speaker.
“The topic of the conference is the role of altruism and compassion in economic systems, a conscious break for the usual emphasis on competition in economics.”
Harbaughs research is a mix of neuroscience and economics.
Harbaugh’s research has found that
“…the notion of charitable giving activates pleasure centers in the brain – but at different levels for different people.”
The levels of love & pleasure can actually be measured and could possibly help us predict whether or not people will actually donate to a cause or not.
The research shows that in some subjects there is no sign of pleasure being received upon giving, but that these people still donate anyway.
Harbaugh says that:

“In some ways you might say that (giving without receiving) is altruism at it truest form…”

That particular notion is especially interesting to the Dalai Lama:

“What mattes more – your actions or your intent.”

Why did you give your latest donation? Was out of obligation? were you supporting a cause that is important to you? Were you giving because you feel it’s the right thing to do? Let’s hear from our readers about why people give.

Marketing Tips from the Inc. 5000 Conference

“Zingerman’s founder Ari Weinzweig and other top entrepreneurs at this year’s Inc. 500 Conference offer their marketing secrets.”

By Inc. Staff | Dec 16, 2009

Rating the Charities

There are several charity rating agencies on the web, the best-known and largest being Charity Navigator.

CN looks at a lot of financial data and then rates 5,500 agencies using a 0-4 star system.
Questions still abound. Is it all that simple? Can you rate the efficiency or worth of a non-profit organization so easily?
Efficiency, salaries, administrative costs, plus fundraising costs weigh heavily in the star ranking system.
But some charities have argued, and logically so, that they have greater administrative costs because they perform more functions.
Or they incur greater fundraising costs because they are trying to increase revenues to expand their reach to a larger client population.
A good friend just sent me ratings for some major Jewish organizations covered by Charity Navigator along with their CEOs’ salaries.
It’s certainly an eye-opener. Check out each organization’s full rating report on Charity Navigator for yourself and see if you agree with their conclusions.
American Jewish Congress: 0 Stars

Executive Director’s Salary: $205,232

OneFamily Fund: 1 Star
Executive Director’s Salary: $148,077

MAZON: A Jewish Response to Hunger: 2 Stars
President’s Salary: $147,799

American Jewish Committee: 3 Stars
Executive Director’s Salary: $463,939

AFMDA: American Friends of Magen David Adom: 3 Stars
Chief Executive Officer’s Salary: $279,155

Milwaukee Jewish Federation: 4 Stars
Executive VP’s Salary: $224,767

Anti-Defamation League: 4 Stars
National Director’s Salary: $282,252

Hadassah, The Women’s Zionist Organization of America: 4 Stars
Executive Director’s Salary: $334,628

Jewish National Fund: 4 Stars
Chief Executive Officer’s Salary: $392,819

American Jewish Joint Distribution Committee: (4 star)
Chief Executive Officer’s Salary: $431,654

Chai Lifeline: 4 Stars
Executive Director’s Salary: $160,295


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