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marketing campaigns of interest

Gary V. on TV Ads VS Content Marketing – 60 Second Video Clip

Salons for the Savvy Organization

Today’s eJewish Philanthropy features an article by Susan Weidman Schneider, one of Lilith Magazines founders, on the concept on Salons.

She writes…Salons, popular among intellectually curious and avant-garde Jewish women from the eighteenth century onward, are re-appearing in the 21st century as an opportunity for thoughtful women to get together to mull over some of the most exciting thinking of the day. Lilith Magazine has created contemporary salons where ideas hatch and are nurtured, places where small groups of women meet for informal discussions. Salon conversations can pull in women of all ages to talk and act on many progressive fronts – reproductive freedoms, diversity in Jewish families, rights for Israeli women, and much more.

Are salons right for your organization? Read the full article here.

Both Lilith Magazine and the National Council of Jewish Women (mentioned in the article) are long-time clients of Negev Direct Marketing and we support their fine work.


Happy International Women’s Day – Interview with Widney Brown

Source: AmnestyInternational Youtube channel.

“One hundred years ago, more than a million people marched in streets across Europe on the first International Women’s Day, calling for an end to discrimination and for women to have the same rights as men to work, vote and shape the future of their countries.”

Is This Really the Israel You Know? Israel As a House…

Via: Dan Elbaum, AJC regional Director, Chicago, IL.
“Please take a moment to watch this video about AJC’s Project Interchange and the important work we do to bring decision makers from around the world to Israel!”

Chevy Cruze – Misunderstanding – 2011 Super Bowl Commercial Ad

It’s always sort of fun to watch the super-bowl ads with an eye for where the ad dollars are going and what sort of messages are being shown.

The green car movement is one that has begun to take hold here in Israel and even more so in the US. Project Better Place is one example of a company that has plans to green up the market.

I like this Chevy commercial not only because I recently bought a Chevy Cruze myself, but because of the humor. Some say the humor is a bit controversial though I don’t really see that.

The fact that GM is putting their ad dollars towards marketing the new 1.4 eco model of the Cruze that gets 42 mpg is a really good step in the right direction for all the right reasons too if you ask me.

Anyway, I’d love your 2 cents of this ad. Give a look and enjoy.

Chris Paradysz – PM Digital – Top Entrepreneurs | Crain’s New York Business

Chris Paradysz – PM Digital – Top Entrepreneurs | Crain’s New York Business

Paradyz Matera makes Crain’s NY top entrepreneur list of 2010.

PM is a company we are proud to have been working with for some time now and we wish Chris all the success that he deserves.ry

Israel Confirms Major Gas Find

Good news for the new year, and well into the 21st century.

Israel is on the cusp of becoming an energy exporter.

Read about it here from the NY Times.

Even with the usual NYT negative spin, it’s pretty exciting news.


Israel 21c Reveals: Amazon’s Kindle Developed in Israel

We love Israel 21c, with its mission to show that there is more to Israel than is shown in the media.

We love the Amazon’s Kindle which allows us to carry 3,500 books on long flights and endless airport delays.

Now Israel 21c reveals that much of the Kindle software was developed in Israel.

You can read the full story here.

Startup Nation. (You can download a copy to your Kindle and read it on the beach in Eilat).


Judd Apatow’s All-Star AJWS Video

Non-Profit Event: NextGen: Charity

Where: November 18th NYC

How: Tickets here – Buy Tickets
What & Specifically Where: “NextGen: Charity is a conference on non-profit innovation aimed to help you run your organization more effectively and efficiently, and connect with donors and your community more powerfully. Day 1 is full of fun and inspiring talks from world leaders at the AXA Equitable Theater located at 787 Seventh Avenue in the heart of Times Square, Day 2 is engaging and interactive workshops at the prestigious Columbia University located at 2920 Broadway.
This year features celebrity presenters: Seth Godin (#1 business blogger & 12-time bestselling author), Nancy Lublin ( & Dress For Success founder), Scott Harrison (charity:water), Peter Thum and Jonathan Greenblatt (Ethos Water), Scott Belsky (Behance), Randi Zuckerberg (Facebook),  Joanne Heyman(Urban Zen) and many others. Talks are short (between 6 and 18 minutes), and are emotional and inspiring.”

Who:  2010 Presenters

Seth Godin: Bestselling Author, Squidoo

Jonathan Greenblatt:Ethos Water, All For Good

Scott Harrison: charity: water

Gordon J Campbell: United Way

Randi Zuckerberg :Facebook

Nancy Lublin, Dress For Success

Soraya Darabi:Foodspotting, NYTimes

Scott Belsky : Behance, Making Ideas Happen

Joanne Heyman: Heyman & Co, Urban Zen

Matt Mahan : Causes (Facebook)

Melissa Kushner:GoodsForGood

Nate Westheimer:NYTechMeetup,AnyClip

Rachel Sklar: Huffington Post, Charitini

Adam Smolyar: Jewish Federations

Ari Teman: JCorps, Vh1 Comedian

Ellen McGirt: Fast Company

David Saltzman: Robin Hood Foundation

Sandy Cardin:Schusterman Foundation

Sasha Dichter: Acumen Fund

The “Make it Happen $10,000 Campaign” from U.S. Bank

© 2010 U.S. Bancorp

U.S. Bank is giving away $10,000 to a good cause!  I didn’t see any Jewish causes listed yet… you could be the first!

From the U.S. Bank Make It Happen website

“How would $10,000 help you MAKE IT HAPPEN? Who would you give it to… a favorite cause or charity? A good friend in need? Whatever your choice, U.S. Bank can help

“Share Your Story:”
“Tell us how you would use $5,000 to MAKE IT HAPPEN.
Then share your story with friends, family and colleagues to get their votes.
The person whose story has the most votes
on November 15, 2010 will win $5,000 for their cause
and $5,000 for themselves.”

Rory Sutherland: “Sweat the small stuff”


“It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.”

Jason Fried, 37 Signals, Marketing by Sharing

“Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary.”

Video Source:

Four Marketing Tips From the Experts or “Could You Market Chocolate Filled With Air?” recently published an article with some insightful and ready to use marketing tips by a few of today’s business leaders.
Paul Pruett saw a business opportunity when he returned from Europe and couldn’t find any of the air filled chocolate candy bars that he grew to love in his time abroad.
“Since launching in October, (Paul) Pruett has been able to get Bubble Chocolate onto the shelves of more than 1,000 retailers — mostly independent stores, but also a few large chains like Whole Foods. So far, he hasn’t done much marketing except for some in-store demonstrations. How can Pruett persuade Americans to pay a premium for chocolate pumped full of air? We asked four entrepreneurs to weigh in.”
 The four experts to opine about how they would go about marketing this unique chocolate treat were:
– Robert Ehrlich, CEO of Pirate Brands, the Sea Cliff, New York–based maker of Pirate’s Booty and other snacks
– Guy Barnett, founder of The Brooklyn Brothers, an advertising agency based in New York City
– John Scharffenberger, co-founder of Scharffen Berger Chocolate Maker, a high-end chocolate company that was acquired by Hershey
The expert opinions vary on how to go about marketing the air filled chocolate and range from the more tame suggestion of “use social media” to the more extreme idea of “Buy some helium”.
The full article by Shivani Vora from is worth a read and can be found in it’s entirety here.
My take: Try a variety of marketing methods and see what works best for your organization and company.  Don’t put all your eggs in one basket as there is rarely a “magic pill” to suit all of your marketing needs all in one place.
Social Media, Direct Mail, Telemarketing, Meeting the Press and Product Experience are all parts of the larger marketing picture and don’t just rely on one to get the job done.

Award-Winning Consultants

Lautman Maska Neill & Company is proud that three campaigns – which successfully raised hundreds of thousands of dollars for three wonderful organizations – were awarded Silver Maxis by the Direct Marketing Association of Washington (DMAW).

The Physician’s Committee for Responsible Medicine (PCRM) multi-channel Department of Defense Campaign, the Masonic Children and Family Services of Texas acquisition package and the Center for Jewish History Calendar of Events renewal were all recognized by the DMAW for their stellar results and creative excellence.

The Maxi ceremony, held Monday, July 26th at the beginning of the Bridge Conference, was a great reminder that solid fundraising strategy (in a creative package) yields great results!

Congratulations to all of our associates at Lautman, Maska Neill & Company.

David, Yoav & Chana

Israeli-Developed Boiled Potato Batteries May Provide Cheap Power

It sounds like a headline from the Onion, but it’s not.

You can read the full story in Ha’aretz Online.

This new high-tech Potato Battery was developed at Hebrew University, and Negev Direct is the list broker and manager for the American Friends of Hebrew University.

Potatoes also happen to be Israel’s biggest agricultural export.

That’s great synergy.


Mini box campaign | Cartype

Source: via Carlos Segura

This more of an ad campaign than a direct marketing campaign, but it’s original and it created a lot of social media interactions so I thought I would re-post this for our readers.

Mini box campaign | Cartype

“The life-size Mini boxes among the refuse is the creation of a campaign by Ubachs Wisbrun JWT of Amsterdam showcasing how Mini falls into the category of affordable presents.”
“The Mini package was a real eye-cathcher, with the public immediately embracing it, and as everyone took countless pictures and videos, it created a YouTube sensation, with over 107,661 views in just the first six days.”

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