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Political Marketing

Integrity and Honesty in Fundraising

Is your mission and programming what your donors expect it to be?
If the answer is no, then it may be time to look in the mirror and see why you’ve had a sudden change of heart.
If you as a donor are going to give your hard earned money to someone or something, wouldn’t it be nice and even the expectation that you know what activities and what policy that money will be going towards?
In politics as well, where the norm is to promise one thing before getting elected and produce something totally different after power is in hand, it seems we need at least some form of integrity before money changes hands.
The following is an Interesting article on Obama’s sudden change of heart on his Israel policy and how he is leaving many of his Jewish donors wondering why they supported him in the first place.

“Jewish donors may be chilled by Israel policy”

By: Alexander Bolton
“High-profile Jewish Democrats say President Barack Obama has risked an important bloc of voters because of recent tension with Israel.
Obama’s most outspoken Democratic critic is former New York City Mayor Ed Koch, who campaigned for Obama in Florida during the 2008 election.
Koch said if Obama asked him to do it again he would not, because of the administration’s harsh criticism of Israel in recent days.
“When I decided to vote for Obama, I said he was as strong in his support for the state of Israel and security as John McCain,” Koch said, in reference to the 2008 GOP presidential nominee and Arizona senator. “But I was wrong when it came to equating Obama with McCain on Israel.”

It’s the Little Things

Today is election day in Israel.

You may not have know that. It’s not making major news around the world.
Kudos to Google, a company that never misses an opportunity to promote its products.
Google has an Israeli site in Hebrew , even though it must hardly have beeen worth their effort to design and built it. But Google is not going to lose any market share if they can help it.
The Israeli Google site has a special logo just for today. You can see it above on the right.
They never miss a beat when it comes to paying attention to their clients.

The Truth…Still Out There

We continue to be amazed at what is really happening on the ground over here (see Yediot Acharonot below) and what gets reported outside of Israel.
The NYT at least gets the basics of the story correct, but the tone suggests it is no big deal.
The AP ignores the entire story but instead focuses on the Israeli reaction. We note the especially creative phrase “architect of the Israeli onslaught” as if it were a line item on Tzipi Livni’s resume.

Associated Press

Israeli airstrike kills militant in Gaza
Gaza City — A missile from an Israeli aircraft struck a car in the southern Gaza Strip on killing a Palestinian militant and further straining a truce.
Israeli Foreign Minister Tzipi Livni, one of three candidates to become prime minister in Feb. 10 elections and an architect of the Israeli onslaught in Gaza, ruled out negotiating with Hamas, which controls the Gaza Strip.
“Terror must be fought with force and lots of force,” she said. “Therefore we will strike Hamas.”
New York Times
Rocket From Gaza Strikes Israeli City
JERUSALEM — Palestinian militants fired one of their longer-range rockets from Gaza into the Israeli coastal city of Ashkelon on Tuesday, the first since a tenuous truce took hold more than two weeks ago.
The rocket landed in a built-up area of the city, causing some damage but no casualties.
Yediot Acharonot

Rocket lands in central Ashkelon
Air Raid siren sounds in southern city shortly after 7 am, followed by explosion. Grad rocket lands between buildings in residential neighborhood; three people suffer shock, several cars damaged


The Truth…It’s Out There

Five versions of the truth.

Same incident, same day, same time.

Five headlines, five different realities.

Does this apply to direct marketing? Yes!

Think about your outer envelope or subject line carefully.

Are you sending the message you intend to send?


London Times

Israeli & Palestinian Die In First Breaches of Gaza Ceasefire


New Tork Times

Israelis & Militants Clash Near Gaza


Wall Street Journal

Bombing Kills Israeli Soldier Along Gaza Border


Jerusalem Post

IDF Soldier Killed by Powerful Roadside Bomb on Gaza Border


Los Angeles Times

Palestinian Militants Kill Israeli Soldier in Cross Border Attack


Jewish Organizations We Love

A tip of our collective hat to JINSA: the Jewish Institute for National Security Affairs for their timely analysis of both the inauguration and the situation in the Middle East. Always one step ahead, JINSA is one of our favorite Jewish organizations. Sign up for the JINSA Report delivered via email.

JINSA Report #847

January 21, 2009

Change Here and Change There

It was hard to tear ourselves away from the inauguration and impossible to think we are the same country today as we were yesterday at 11:59. We have always believed that ours is an exceptional country, particularly in the peaceful passing of power between presidents and between parties. Ours is an extraordinary country, as the election of a minority president by the majority makes evident. But the ways in which America is different today are ways that have to do with us as a people and adjustments to our view of ourselves. If our adversaries think we have changed in ways that matter to them, they will be disappointed.

That doesn’t mean there isn’t great change afoot, and as we go back to work today, change abroad is real and it matters.

There was a double change in the Middle East over the weekend. It was Iraqi Foreign Minister Hoshyar Zebari who told Kuwait television that the Arab foreign ministers had been unable to reach consensus on a statement regarding Gaza. When was the last time Iraq spoke for the Arab world, and the last time Arab rulers couldn’t agree that Israel was the problem? The foreign ministers divided loosely into the pro-Iranians and the anti-Iranians, with Saudi Arabia and Egypt leading the latter.

The old paradigm – Israel vs. the Arab states and the “Palestinian problem” has to be solved before the Arab countries can work with us – is over.


Wishing Obama well.

Now please President Obama, help patch up the U.S. economy… fast!

“I know, regardless of where you sit on the political spectrum, or in which country you’re reading this, you join us in wishing President Obama well. Here’s to the future!”

Jan. 19, “What Are You Doing Tomorrow?,” by Roger Craver on The Agitator blog


Technopaigning and the Beersheva Elections of 2008

If you live in Israel like I do, you can’t help but notice that local elections are being held today all around our fine country.

Here are some hints that I casually observed while walking around my town today that would let anyone know today is election day:

1. There are the campaign posters at every corner… posters not only of the candidates themselves but often of other obscure politicians endorsing the candidates up for election.

2. There are the cars, like my friendly neighbors, who have taped posters on every conceivable location on their car, to show everyone who they support.

3. Theirs the articles on the Israeli news sites about some of the bigger elections going on today, like that for the mayor of Jerusalem.

And then there is that one uniquely Israeli, and highly questionable marketing scheme that has got my attention just for it’s poor taste:

4. The really, really annoying cars that are driving around town blasting techno music and shouting the names of their candidates names and political party over a loud speaker!!

Come on now people!! What candidate in his or her right mind would want to pin their professional political reputation on such a tacky marketing campaign gimmick that appeals in my mind to the 14-18 year old rave crowd?!

And it’s not just the lesser known candidates that have resorted to this scheme, it’s all of them!!

I don’t think that you would ever have seen an “Obamamobile” driving down your street spewing out way too loud techno music while screaming “Obama, Obama!” to random people … it’s just something a classy candidate would never agree to… and if his did happen my guess is that you would think twice about voting for any candidate that employed this tactic.

Am I the only one who thinks that this “Technopaigning” has got to go?! Would you vote or not vote for the mayor of your city because they used a way too cheesy marketing tactic?


Lessons from the longest and most expensive presidential campaign in U.S. history

Now that the 2008 presidential election is finally over, we can take a deep breath, step back and ask ourselves “what can non-profits learn from both candidates campaigns?”

So here we go… I present to you excerpts from “What the 2008 campaign taught communicators” by Michael Sebastian of, News, ideas & conversations for communicators worldwide.

1. Social media is here to stay.

“…Barack Obama and John McCain showed that social media is no passing fad. Both candidates embraced blogs, social networks and Web video.”

2. Tap into social networks.

“The Obama campaign created a social network, MyBarackObama, on its official Web site. Members of that network at times criticized the candidate over his various positions. Livingston called this an ideal model for large corporate organizations.”

3. Don’t sequester your executive.

“…sequestering Palin, or any executive, is a bonehead idea. “[The McCain campaign] basically said, ‘Stop talking to the public,’ and put her in a corner and hid her,”

4. Portray your female executive as tough in her own way don’t adopt a masculine mystique.

“Between Hillary Clinton and Palin, women made their mark on this election and it will resonate through the corporate world. Women needn’t look and act like men to be successful.”

5. Say no to the Big Formal Speech.

“The things that make political speeches dull won’t be fixed by a good example.” And neither will dull corporate speeches. Unless your executive has preternatural speaking skills, don’t let him or her give a “big formal speech.”

6. Don’t forget the power of a good story.

“Weaving stories into a speech is a basic tenet of speechwriting. Former Bush speechwriter Matt Scully worked a story into Palin’s speech at the RNC, while Huckabee finished his address with an effective parable.”

7. PowerPoint is mainstream.

“That digital screen is the first step toward satisfying a growing audience expectation to see and hear speeches. So start thinking of your speeches visually. ”

8. Acknowledge the other side is right.

During the first presidential debate, Obama agreed with McCain on several points. In fact, the McCain campaign made an attack ad that showed the many times Obama said, “He is right.”
A perceived weakness by Republicans, Lehrman instead called it a classic way to persuade undecided voters. It makes you appear moderate,” he said. “McCain was wrong to use that in an ad. He just shot himself in the foot. That ad just makes more undecideds see Obama as a reasonable guy.”

9. The person who tries something new wins.

Both Obama and McCain paved new roads with their campaigns, Long explained. Obama banked on voter turnout among people in their 20s, a gamble that didn’t pay off in past elections; McCain continually jump started his campaign—picking Palin, suspending his campaign—when Obama widened his lead in the polls.

10. Write for the sound bite.

“This one is obvious, but it grows more important each year.
‘Speechwriters are obviously very savvy about this,’ said Griffin. ‘You might make a 30-minute speech but you have to have a sound bite or two to make the evening news.’”

11. Beware of high-flown rhetoric.

“The main thing is authenticity.”
‘If your executive is a meat-and-potatoes kind of guy or gal, then write that way; don’t feed them high rhetoric just because you can.'”



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