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New Negev Direct Website Coming Soon!

Brand new website coming soon for Negev Direct Marketing! So excited. It’s shaping up really nicely. Just a few tweaks left to fix before we go live!

newsite

Featured Course – Encore Entrepreneurs: Business Training for Aspiring Entrepreneurs Age 50+

Are you over the age 0f 50 and have a dream, an idea or the calling to be an entrepreneur? This course, offered by the Hebrew Free Loan Society with the support of UJA-Federation of New York is for you!index

___________

Individuals over the age of 50 have valuable professional experience and wisdom; yet statistics show that they are most at risk for long-term unemployment or underemployment. For some, the solution to the problem is to become a consultant in their field of expertise or start a business not directly related to their previous job.

The Hebrew Free Loan Society’s Encore Entrepreneurs Program provides individuals age 50 plus with the skills required to successfully launch a business as a path to long-term financial stability.

Program Overview:

This comprehensive and highly-interactive course uses the Kauffman FastTrac® NewVenturetm Entrepreneurship Program, which positions people for success by helping them hone the skills needed to create, manage, and grow successful consulting and other businesses. The course provides guidance and support in a group-oriented environment. Program participants will:

  • Align their business concept with real market opportunities
  • Learn how to set realistic financial goals for their business
  • Determine the unique features and benefits of their products/services
  • Find their target market and clarify their competitive advantage
  • Determine steps to profitability
  • Identify potential sources of funding for their business
  • Learn about social media and e-commerce marketing
  • Find resources in their communities for ongoing business planning

Encore Entrepreneurs is taught by two skilled facilitators, both of whom are experienced entrepreneurs. Each session includes presentations from facilitators and break-out groups on exercises, assignments, and business plans. Expert guest speakers in business marketing, law, social media, and other areas offer insights into starting and managing a business.

The course runs for 12 consecutive Wednesdays.  All classes meet at UJA-Federation of New York (130 East 59th Street in Manhattan) from 10 am to 2 pm, except for the initial introductory session, which meets for 1.5 hours.

The subsidized cost per person is $200 and includes FastTrac® New Venturetm entrepreneur manual, content supplement workbook, and access to an abundance of online tools and templates.

This course is offered by the Hebrew Free Loan Society with the support of UJA-Federation of New York.

Eligibility

You are eligible for Encore Entrepreneurs if you…

  • Were born between 1945 and 1965
  • Have a specific idea for a new business
  • Have an economic need to plan for your financial future
  • Can commit to attending all sessions and completing all assignments
  • Are a resident of one of the five boroughs of New York City, Westchester, or Long Island (Nassau or Suffolk)

Jewish Donor Blog Makes List of The Top 150 Nonprofit Blogs in The World!

top 150“There are hundreds of nonprofit related blogs out there, but do you ever wonder which ones everyone else is reading”

Craig Van Korlaar (t: @vankorlaar) did, which is why he compiled a list of the world’s most popular nonprofit blogs.

Here’s his list of the worlds top 150 non-profit blogs: http://topnonprofits.com/lists/nonprofit-blogs/

Check out #101!

99 Breaking News From Third Sector
100 NP Communicator
101 Jewish Donor Blog
102 Minnesota Council On Foundations Blog
103 Jolkona Blog

Email Subject lines that work.. and the ones that don’t

Ever wonder what subject line to use for your next email campaign? Look no further!

The 2013 Adestra Subject Line Analysis Report, which was based on a review of over 2 billion global emails is a great source of data on what sort of subject lines work… and which do not.

aoverall-keyword-effectiveness-adestra-2013

Credit and thanks go to http://www.marketingprofs.com for their post “The Most (and Least) Effective Keywords in Email Subject Lines” for the inspiration.

Full post from the Marketing Profs here: http://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines

Full report from Adestra here: http://www.adestra.com/resources/reports/adestra-subject-line-analysis-report-2013/

Freshly Updated Jewish Email Lists for Your Nonprofit’s Next Fundraising Campaign

It’s looking more like online giving is taking off. A recent Philanthropy.com article says that online donations rose 14% last year alone.logo_20

The Big Boom in Online Giving: http://philanthropy.com/article/The-Big-Boom-in-Online-Giving/139965/

“(Online) Donations rose 14 percent last year from 2011, to $2.1-billion, in a study of 115,000 nonprofits whose giving totals were provided by the online-fundraising processors Blackbaud, Network for Good, and PayPal.”

Did you ever want to test an email campaign to a targeted Jewish email list? Negev Direct has just the list that you’ll need.

Check out our 60+ Jewish email lists.

We’re sure to have at least a few lists that match the type of Jewish donor your looking for. 

Ask these potential donors to learn more about your organization’s mission. Ask them to get involved in a new or existing project.

Don’t forget to also ask these prospects to volunteer with your nonprofit, sign a petition, join your email, mailing and newsletter lists, buy a raffle ticket and yes, donate.

Email me today for more info yoav@negevdirect.com

VIDEO: Crowdsourcing – Fundraising TECH – In Wake of Oklahoma Tornado Tragedy, Philanthropy Goes Social

source: wsj.com

9 reasons why marketers should use Pinterest

9 reasons why marketers should use Pinterest.

If you are a community manager, early adopter or social media enthusiast, then the business value of Pinterest may be obvious to you.

However, everyone else in marketing may not share your enthusiasm. But how do you go about convincing them they should jump on board? Here are nine reasons your business should consider marketing on Pinterest.

1. Shift in consumer behavior from search to discovery – Search is great for finding answers. Discovery is great for finding inspiration. Pinterest taps into that phenomenon. As Samil Shah explained on TechCrunch back in November, Pinterest is bringing some of that discovery online…which could lead to a revolution in how we purchase items. Right now we are trained to go to Amazon or Google to find what we want. Pinterest starts before that search, before we even thinking we want to buy a particular product. For example, if I wanted a sound system for my laptop, I might hop on to Pinterest, browse a category devoted to sound systems and then land on a product. Within that discovery phase, however, I may never end up at Amazon since Pinterest drives traffic back to a retailer’s site.

2.Little interaction needed for brands – A legitimate concern for any brand considering jumping into a new social media platform is the resource question: do you have it in the budget to staff? The nice thing about Pinterest is there isn’t a lot of overhead. Outside of pinning, categorizing and tagging images, you don’t have to worry about managing comments or playing the follower game. You can push content at your own pace.

3.Connect with the visual segment of your audience – Pinterest is visual. So it attracts an entirely different crowd…those who may have an appeal for an image over written words. Why is this important? Consider how content marketers typically engage their audiences…through words, videos or audio podcasts. You can open the doors to a new segment of buyers who may be interested in your product…but not know about it…by building a community around the images you pin. That can draw others in who are inspired by your account and lead to referrals.

4. Inspires the shy content creator – Pinterest is allowing another segment of the online market get into the action. That segment is the lurker…the person who is too shy to create their own blog, comment on other social sites or contribute in any way online. Pinterest is best compared to Tumblr, where most Tumblrs do not create original content…but share, or “re-blog,” other content. Pinterest is a great way for people to express themselves without having to do anything original.

5. Amplifies the content of original creators – The average Tumblr post gets reblogged 9 times. That means it’s reaching far more people than if it remained on its own site. While there aren’t numbers on Pinterest, you can assume the same thing…content is re-pinned and shared across a wider audience. So if you are an original content creator, sharing that content on Pinterest will amplify its reach.

6. Repinning is the new “retweet” –It’s quite possible that you can build a community from simply sharing other people’s pins…the same way some Twitter power users have built a following off of retweeting or Tumblr users who’ve reblogged.

7. Tap into niches – As I mentioned above, Pinterest will allow you to pick up on a different segment. You can take this idea of niche marketing further by creating boards specific to particular segments. For example, Crutchfield might create boards around “dream man caves,” “cool clubbing” and “ladies’ lounge,” which include reader-generated home-based sound systems in these themes.

8. Build your expertise – Even if your brand doesn’t work seamlessly on Pinterest like a lifestyle company’s might, you can still use it to share your experience and build your expertise in a particular location, industry or relationships. A web strategist like Jeremiah Owyang might create boards around “must-have social media equipment for road warriors,” “top people to know in the web analytics business” or “places to eat when you attend Conference X.”

9. It’s beating out Facebook referrals – Finally, perhaps one of the best reasons for using Pinterest in your social media marketing plans is that it is outperforming Facebook. The general manager of digital for the print magazine Real Life said that Pinterest was a huge source of traffic in October 2011…more than Facebook. Time to re-tool our marketing strategies, don’t you think?

Source: Quicksprout.com
Link to full post: http://www.quicksprout.com/2012/02/06/the-marketers-guide-to-pinterest/

Charity Navigator Gives…And takes Away

Charity Navigator has a somewhat controversial rating system for charities awarding stars to measure the financial health, viability and transparency of charities.

A new updates rating system has resulted in ratings changes for over half of the 5,500 charities rated. Charity Navigator considers whether the charity is making easily available information regarding its governance practices, ethical practices, financial information, effectiveness and results.

Our friends at e Jewish Philanthropy have just posted a blog lists changes in the ratings of many large Jewish Charities. Here is a list of Jewish organizations that have lost the coveted 4 Star rating (new ratings appear in parentheses following the organization name).

  • Agudath Israel of America (2)
  • Aish New York (3)
  • Alexander Muss Institute for Israel Education (3)
  • American Committee for Shaare Zedek Medical Center In Jerusalem (3)
  • American Friends of Nishmat (1)
  • American Friends of Shalva (1)
  • American Friends of the Israel Museum (3)
  • American Friends of Yad Eliezer (3)
  • American Israel Education Foundation (3)
  • American Pardes Foundation (3)
  • American Society for Yad Vashem (2)
  • The Associated: Jewish Community Federation of Baltimore (3)
  • Birthright Israel Foundation (3)
  • Charles E. Smith Jewish Day School of Greater Washington (3)
  • Combined Jewish Philanthropies (3)
  • Fuchs Mizrachi School (2)
  • Gross Schechter Day School (2)
  • Jewish Community of Louisville (3)
  • Jewish Federation of Greater Dayton (3)
  • Jewish Federation of Omaha (3)
  • Jewish National Fund, United States (3)
  • The Negev Foundation (2)
  • Yeshiva University (3)
Better news is that 12 Jewish organizations once  rated lower have now earned the 4 Star rating.
  • American Jewish Joint Distribution Committee
  • The Federation, Jewish Communities of Western Connecticut
  • International Fellowship of Christians and Jews
  • Jewish Communal Fund – NY
  • The Jewish Community Center of Greater Columbus
  • Jewish Community Center of San Francisco
  • Jewish Family & Career Services of Atlanta
  • Jewish Federation of Cincinnati
  • Jewish Federation of Orange County
  • Jewish Federation of Rhode Island
  • Jewish United Fund of Metropolitan Chicago
  • MAZON: A Jewish Response to Hunger – CA
For a more details, please consult e Jewish Philanthropy’s article.
David


The Power of the Brand

Facebook is tremendously popular in Israel.

Check out the statistics  here. Almost half of the county uses Facebook.

And if you want further proof of popularity, here it is:

Ha’aaretz reports that Lior and Vardit Adler of Hod HaSharon have named their newborn baby girl Like.

She joins her older siblings Dvash (honey) and Pie 🙂

Dayenu, Coming Home – The Fountainheads Passover Song

Dayenu, Coming Home – The Fountainheads Passover Song

This Week on Twitter

jakeberkman Jacob Berkman

Jerusalem_Post Jerusalem Post News Grad rockets fall on Beersheba neighborhood: Katyushas cause extensive damage, are first Grad launch since Cast …http://bit.ly/iamdv9

kinbot Kinneret Bot
Hooray! The Kinneret rose 10cm to -213.5m, 50cm below the lower red line, between 20/2/2011 and 21/2/2011. #Israel
AndrewWheating Andrew Wheating
Make mistakes, learn from them, laugh about them, and move along.
JewishJournal JewishJournal
Uncle Leo! Goodbye!! http://bit.ly/gEasy0
Philanthropy Philanthropy
More details on Obama’s plan to cut the charitable deduction in proposed #budget http://ht.ly/3WkJn
hughhefner Hugh Hefner
A lot of people seem to be confusing Reality TV with reality. They’re really not the same.

DoGooder Awards Promo 2011

YouTube’s annual non-profit video award contest. The Case Foundation will give $2,500 grants to the winners of the four categories.

NextMark’s Mailing List Search Tool

Repost from the Nextmark blog about the Nextmark list search tool. Looking for postal lists for your next marketing campaign?  The Nextmark list search feature is a good place to start.
“There’s big demand for postal mailing lists lately. Despite its traditional nature, postal is still one of the most powerful channels for driving both offline and online traffic (and sales!).
The key to driving quality traffic through postal is using a quality mailing list. In fact, experts agree that your choice of mailing lists is the single most important factor in driving your results.
There are more than 60,000 mailing lists available. Without the right tool, it’s unlikely you’ll find your ideal lists. Fortunately, NextMark provides a Mailing List Finder tool. It’s easy to use. And, best of all, it’s free.”

Search updates on LinkedIn with the new Signal feature!

Signal is a powerfull new feature from LinkedIn that helps filter information in a number of ways.
1. You can manage viewing Twitter updates on LinkendIn that otherwise can be too much of an information overload once you are following a fair amount of people and their Tweets.
2. Signal is a fast and easy way to search your LinkedIn contacts for relevant information that you are looking for at any moment.  On the hunt for a certain type of job?  Now you can search your contacts and their contacts for relevant keywords in their LinkedIn status updates such as “Direct Mail Hiring”, etc.
3. Want to get an idea what your network is saying about a topic at any given moment?  Signal can help with that too. Just type in a keyword and choose the group of people you want to search in and off you go.
Give this quick demo video a watch and then try LinkedIn’s new Signal feature for yourself and let us know what you think!

Chris Paradysz – PM Digital – Top Entrepreneurs | Crain’s New York Business

Chris Paradysz – PM Digital – Top Entrepreneurs | Crain’s New York Business

Paradyz Matera makes Crain’s NY business.com top entrepreneur list of 2010.

PM is a company we are proud to have been working with for some time now and we wish Chris all the success that he deserves.ry

NextMark Releases 4Q10 Data Card Quality Reports

From the Nextmark website, Nextmark releases the last quarter of 2010 data card quality reports.

Full reports by clicking here.

Checks out # 16 (out of 60)!  Way to go Negev Direct for keeping our data cards clean and up to date!!

Top List Managers For Data Card Quality ( 100-249

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 W.S. Ponton, Inc. 203
1 100.0 100.0 +0.0 Complete Medical Lists 181
1 100.0 100.0 +0.0 eTargetMedia.com 165
1 100.0 99.0 +1.0 List Service Direct, Inc. 152
1 100.0 100.0 +0.0 Political Fundraising Lists 134
1 100.0 100.0 +0.0 MCH Strategic Data 130
1 100.0 100.0 +0.0 Direct Market, LLC 100
1 100.0 100.0 +0.0 Charles Moore Associates 100
9 99.0 99.0 +0.0 Yankee List Marketing 224
9 99.0 97.0 +2.0 Infocus Marketing, Inc. 179
11 98.0 97.0 +1.0 Q5 List Marketing 188
11 98.0 98.0 +0.0 InfoDirect, Inc. 187
11 98.0 98.0 +0.0 Key Marketing Advantage 134
11 98.0 98.0 +0.0 Marketing Advisory Group, Inc. 109
11 98.0 98.0 +0.0 Leon Henry Inc. 100
16 96.0 96.0 +0.0 Geon Media Group 230
16 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 209
16 96.0 75.0 +21.0 Response Solutions LLC 196
19 95.0 71.0 +24.0 Global Addresses Inc. 199
19 95.0 96.0 -1.0 American Name Services 147
19 95.0 78.0 +17.0 The Rich List Company 140
22 94.0 93.0 +1.0 Trinity Direct 246
22 94.0 84.0 +10.0 JR Direct 155
24 90.0 87.0 +3.0 Marigold Technologies 222
24 90.0 93.0 -3.0 Atlantic List Company, Inc. 124
26 89.0 76.0 +13.0 Hilite Direct Marketing 199
26 89.0 72.0 +17.0 Data Direct Solutions 146
28 87.0 92.0 -5.0 ACTON Direct 129
28 87.0 86.0 +1.0 Rickard List Marketing 102
30 86.0 100.0 -14.0 Global Village Marketing & Data Services, Inc. 211
31 85.0 83.0 +2.0 Firstmark 240
31 85.0 88.0 -3.0 Regency Direct Mail 121
33 84.0 80.0 +4.0 Mardev-DM2 159
34 82.0 83.0 -1.0 Estee Marketing Group, Inc. 164
35 81.0 83.0 -2.0 Impulse Media Inc. 177
36 78.0 91.0 -13.0 World Innovators, Inc. 129
37 77.0 77.0 +0.0 ListSolutions 228
37 77.0 79.0 -2.0 Adrea Rubin Marketing, Inc. 206
37 77.0 83.0 -6.0 Direct Communications Corp. 105
40 74.0 78.0 -4.0 American Christian Lists 236
40 74.0 75.0 -1.0 Infogroup Reseller 173
42 73.0 74.0 -1.0 Names In The News 196
42 73.0 97.0 -24.0 Interactive Marketing Solutions 117
44 72.0 74.0 -2.0 Country Marketing Ltd. 190
44 72.0 72.0 +0.0 GlaserDIRECT, Inc. 115
46 71.0 71.0 +0.0 Beach List Direct, Inc. 179
46 71.0 71.0 +0.0 Datamatrix Lists 102
48 69.0 69.0 +0.0 ConsumerBase 195
48 69.0 69.0 +0.0 Myllymaki & Company 128
50 68.0 68.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 211
“Represents the top 50 out of 60 list management companies with 100-249 titles.”

Judd Apatow’s All-Star AJWS Video

Non-Profit Event: NextGen: Charity

Where: November 18th NYC

How: Tickets here – Buy Tickets
What & Specifically Where: “NextGen: Charity is a conference on non-profit innovation aimed to help you run your organization more effectively and efficiently, and connect with donors and your community more powerfully. Day 1 is full of fun and inspiring talks from world leaders at the AXA Equitable Theater located at 787 Seventh Avenue in the heart of Times Square, Day 2 is engaging and interactive workshops at the prestigious Columbia University located at 2920 Broadway.
This year features celebrity presenters: Seth Godin (#1 business blogger & 12-time bestselling author), Nancy Lublin (DoSomething.org & Dress For Success founder), Scott Harrison (charity:water), Peter Thum and Jonathan Greenblatt (Ethos Water), Scott Belsky (Behance), Randi Zuckerberg (Facebook),  Joanne Heyman(Urban Zen) and many others. Talks are short (between 6 and 18 minutes), and are emotional and inspiring.”

Who:  2010 Presenters

Seth Godin: Bestselling Author, Squidoo

Jonathan Greenblatt:Ethos Water, All For Good

Scott Harrison: charity: water

Gordon J Campbell: United Way

Randi Zuckerberg :Facebook

Nancy Lublin :DoSomething.org, Dress For Success

Soraya Darabi:Foodspotting, NYTimes

Scott Belsky : Behance, Making Ideas Happen

Joanne Heyman: Heyman & Co, Urban Zen

Matt Mahan : Causes (Facebook)

Melissa Kushner:GoodsForGood

Nate Westheimer:NYTechMeetup,AnyClip

Rachel Sklar: Huffington Post, Charitini

Adam Smolyar: Jewish Federations

Ari Teman: JCorps, Vh1 Comedian

Ellen McGirt: Fast Company

David Saltzman: Robin Hood Foundation

Sandy Cardin:Schusterman Foundation

Sasha Dichter: Acumen Fund

Jason Fried, 37 Signals, Marketing by Sharing

“Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary.”

Video Source: YouTube.com

Social Media Yet to Bring in (The Big) Money to Charities

A recent survey of top charities by the Chronicle of Philanthropy has revealed something that is possibly surprising.

The survey showed that while most major non-profits do have a presence on social media sites, they have yet to bring in the higher dollar donations typical in more traditional fundraising methods.

An excerpt From the Chronicle of Philanthropy’s article:

“Of the 177 organizations that answered the survey only 110, or roughly 62 percent, reported that they were using some form of social media as part of their online fund-raising efforts.

Of those, a much smaller number reported the amount of money that they raised through social media.

And the groups that did raise money reported modest totals.

Here’s a thumbnail look at the results:

• Thirty-six groups raised $408,000 on Facebook, with a median total of $1,000 per organization.

• Sixteen groups raised $36,000 on Twitter, with a median amount raised of $500.

• Six groups raised $245,000 through blogs, with a median amount raised of $11,500.

• Two groups raised $500 on MySpace.

What does this mean?

Not surprisingly, it means that the nation’s largest charities haven’t yet figured out how to raise large sums of money through social networks.

But a bigger question looms: Can charities effectively raise money through tweets and Facebook profiles?

The answer depends on your goals. If you’re looking for short-term results, the answer is probably no.”

Social media however is about building relationships, so it stands to reason that some of those relationships could flower in the future and result in higher levels of donations sometime down the road.

For now the levels of donations via social media still appear low.

What’s your experience raising funds through social media?

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