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web 3.0

Prime Minister Benjamin Netanyahu about Cyber Spark Be’er-Sheva

Gary V. on TV Ads VS Content Marketing – 60 Second Video Clip

“Netanyahu to inaugurate fiber optic venture September 3” “The inauguration of the ViaEuropa AB-Israel Electric Corp venture will be in Beersheva”

In keeping with the theme of Netanyahu’s quote that “The Negev will become the Israeli Silicon Valley”

It was just announced that Beersheva in the Negev region of Israel will be the first city in the country to get fiber optic wiring

Gmail’s Inbox Changes and The Possible Effects on Email Marketing Campaigns

If you have Gmail you’ve noticed recently that there has been some changes. Instead of getting all your mail to one inbox your mail is now separated into three categories: Primary, Social and Promotions.

This is where those of us that send out email campaigns for our clients might start to do this:

Not to worry.  Take a deep breath. Things are not be as bad as that, for a few reasons.

1. Even though your open rates may suffer, the people who find your email in the promotions area will most likely take the time to interact with it be it through a click, an action step, etc.

2. If you are mailing to a “house” file you can encourage people to move your emails over to the “Primary” tab since if they are opting-in to get your content then your really shouldn’t be in the “Promotions” tab in the first place.

3. If you stick to what works well in designing a good looking email with a solid call to action, keep it simple and uncluttered and have a good call to action you will still have the advantage over the email marketers who’s 15 year old cousin designs their campaign in Microsoft Word.

4. People receiving emails in the “Promotions” tab now have the chance to scan and read these emails separately from the emails in their “Primary” inbox. This will give people more time and patience to sort through the promotion emails and give them the time and in some cases lack of time that they deserve. Since the emails are no longer clumped with the important stuff and they get their own space they will now get more time that just delete, delete, delete….

In short, keep an eye on your next few email campaign stats with an eye on the Gmail accounts see what if any affect the new changes have.

And breathe, don’t forget to breathe. The alternative is not so great.

VIDEO: Crowdsourcing – Fundraising TECH – In Wake of Oklahoma Tornado Tragedy, Philanthropy Goes Social


The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]

“Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game.”
“At one time, cutting edge technology was limited to just a small segment of the population – and these advancements were slowly rolled out to the masses over decades (and even centuries!). Now, adoption rates are faster than the speed of light and more widespread than ever – and it’s putting control back in the hands of consumers.”
“It’s up to marketers to keep pace in this cluttered, fast-paced world if they want their message heard. Through the lens of marketing history, watch how marketers are succeeding.”
“Take a look at how technology has changed the way marketers do their jobs, how consumers have responded (not always so favorably), and let us know where you think the future of marketing lies.”


History of Marketing Infographic

History of Marketing Infographic

Innovation from Non-Profits

“What good could possibly come from one person giving one dollar at time? Not much. But once you get thousands of people giving a buck, then you may be onto something. That’s the idea behind, a start-up founded in 2011 that allows individuals to donate $1 to vetted non-profits with a click. Money is debited from users’ accounts directly to the charities, which, says founder Mark Wilson, makes the process of donating much simpler than previous methods of giving. “I wanted to modernize the world of donation to appeal to today’s Internet culture,” he says.”
“Lesson: Think small and simple when it comes to transmitting payments.”

The Power of the Brand

Facebook is tremendously popular in Israel.

Check out the statistics  here. Almost half of the county uses Facebook.

And if you want further proof of popularity, here it is:

Ha’aaretz reports that Lior and Vardit Adler of Hod HaSharon have named their newborn baby girl Like.

She joins her older siblings Dvash (honey) and Pie 🙂

Search updates on LinkedIn with the new Signal feature!

Signal is a powerfull new feature from LinkedIn that helps filter information in a number of ways.
1. You can manage viewing Twitter updates on LinkendIn that otherwise can be too much of an information overload once you are following a fair amount of people and their Tweets.
2. Signal is a fast and easy way to search your LinkedIn contacts for relevant information that you are looking for at any moment.  On the hunt for a certain type of job?  Now you can search your contacts and their contacts for relevant keywords in their LinkedIn status updates such as “Direct Mail Hiring”, etc.
3. Want to get an idea what your network is saying about a topic at any given moment?  Signal can help with that too. Just type in a keyword and choose the group of people you want to search in and off you go.
Give this quick demo video a watch and then try LinkedIn’s new Signal feature for yourself and let us know what you think!

Searching for Fundraising Ideas?

“Quote” of the day

“The kind of activism associated with social media isn’t like this (grass roots social activism) at all. The platforms of social media are built around weak ties. Twitter is a way of following (or being followed by) people you may never have met. Facebook is a tool for efficiently managing your acquaintances, for keeping up with the people you would not otherwise be able to stay in touch with. That’s why you can have a thousand “friends” on Facebook, as you never could in real life.”

Malcolm Gladwell in his article “Small Change” from the New Yorker.

Full article here: Small Change

Martin Kace – Guru Entrepreneur interviews with Leadel.NET

Source: LeadelNet YouTube Channel

An entrepreneur’s take on where non-profits and Israel as a brand are now, where their headed and how to improve on them.

“Troubles within non-profit communication, while a trending topic, is not so new.”

“Martin Kace recognizes the need to aid non-profit entities, help them speak, and direct them to a path that will better tell their story.”

“Watch and listen how Martin tells his stories, shares his opinions, and provides a smorgasbord of examples to prove his points ranging from starving children in Africa to the coming of Web 3.0 to Israel’s strength and brand.”

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